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PACKAGED FRUIT ACCOUNTS FOR INCREMENTAL DOLLAR GROWTH BUT BULK IS STILL PREFERRED AMONG CONSUMERS
PACKAGED FRUIT ACCOUNTS FOR INCREMENTAL DOLLAR GROWTH BUT BULK IS STILL PREFERRED AMONG CONSUMERS

Although packaged fruit preference is increasing, bulk fruit accounts for a larger share of total sales. According to Fusion’s research, shoppers prefer selecting their own fruit…

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GROCERY RETAILERS IN TOP POSITION FOR FUNCTIONAL BEVERAGE PURCHASES
GROCERY RETAILERS IN TOP POSITION FOR FUNCTIONAL BEVERAGE PURCHASES

Functional beverages are growing in popularity at an increasingly high rate. Sales are expected to increase to a 225 billion dollar industry…

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FUSION CELEBRATES 25 YEARS OF PROVIDING CLIENTS WITH TRUST & INNOVATION
FUSION CELEBRATES 25 YEARS OF PROVIDING CLIENTS WITH TRUST & INNOVATION

Steven Muro, Founder, Reflects on Business Success on Milestone Anniversary

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Steven Muro of Fusion To Present Insights About Hass Avocado Shopper Trends During September HAB Webinar
Steven Muro of Fusion To Present Insights About Hass Avocado Shopper Trends During September HAB Webinar

Learn About Bagged and Bulk Avocado Shopper Insights and Growth Opportunities

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Fusion Recognized as Top Retail Marketing Service Company
Fusion Recognized as Top Retail Marketing Service Company

The Only Fresh Produce-Focused Agency Listed in Top 10

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Steven Muro To Present Important Retail Insights About Hass Avocado Shoppers During July 29 Webinar
Steven Muro To Present Important Retail Insights About Hass Avocado Shoppers During July 29 Webinar

Learn About the Dynamic Super Avocado Shopper and Tips for Engagement to Drive Sales

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MENTIONS

Featured
Produce Business
Packaged Fruit Accounts For Incremental Dollar Growth, But Bulk Is Still Preferred
Produce Business

Fusion, a business-to-business integrated marketing and research agency, took a deeper dive into the produce category to uncover shopper preferences between choosing their fruit.

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Produce Business
Produce Blue Book
Survey Shows Packaged Fruit Growing, but Consumers Still Prefer Bulk
Produce Blue Book

Fusion’s research shows that packaged fruit accounts for incremental dollar growth, but bulk is still preferred among consumers. Recyclable containers are preferred over plastic bags…

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Produce Blue Book
The Packer
Shoppers Want Bulk Fruit or Small, Sustainable Packaging, Says Fusion Survey
The Packer

Even though bulk fruit is still what most shoppers prefer, packaged fruit is becoming more popular — especially in certain ways.

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The Packer
The Produce News
Experts Opine on the State of Produce Marketing
The Produce News

Recovering from pandemic pressures, businesses are now faced with inflationary concerns, economic uncertainty and a skittish public. How should produce companies respond? The Produce News asked a group of veteran ag marketing experts.

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The Produce News
The Packer
Study Reveals Change in Peak Avocado Sales Season
The Packer

The Avocado Seasonality Drivers study reveals that the first quarter is the new peak for avocado retail sales and offers actions and opportunities to grow retail sales of avocados throughout the year, according to a news release.

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The Packer
The Produce News
Marketing Roundtable: Experts Zero In On Promotional Strategies
The Produce News

Inflationary pressures, ongoing COVID-19 worries, labor shortages and supply chain issues continue to dominate business discussions. How should produce companies react to these concerns when designing marketing plans or launching new products?

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The Produce News