The gateway to growing your business is by understanding your shopper’s attitude and behavior. Without having a full understanding of your…

New-age retailing is a complex paradigm. On one end of the spectrum, there are hundreds of vendors and suppliers who try to their products…

Keanu Reeves, Neo in the movie The Matrix, thought that reality was definitive. He learned that in fact: reality might be a virtual construct.

Before video, before books, and before written language, there was storytelling. Oral storytelling is how history, culture, and civilization…

Direct mail marketing, email campaigns, social media, television and much more, the ability to market your business is expanding unlike…

To ensure a sales lift when selling-in BOGO’s (Buy One Get One Free), bonus products (XX% more for free!), or discounted price offers to your…

Before I founded Fusion, I was a VP of marketing, worldwide for a large, well-know CPG company. As I started my position, I noticed the…

While your customers already know their own sales figures, they often do not know how they are performing compared to their competitors or…

Perhaps you have already been thinking about how your distribution patterns are impacting your business. If so, you are on the right path to…

Whenever there is a perceived downturn in the economy (sometimes even when there is not) some companies’ strategy is to save funds by cutting…

When launching a promotion do you hope for the best OR plan for success? Perhaps you already build a financial pro forma for your promotions…

The year was 1503 and Jack decided to sell his cow. So, he headed off to the local market with a sign around the animal’s neck that simply said…