Matt Schraut 10/26/26 Matt Schraut 10/26/26

What Produce Brands Should Be Watching in 2027

Every fall brings a fresh crop of produce market trends. A trend deserves attention when it addresses a need in your market and gives shoppers or retail partners a reason to choose your offering.

Steven Muro 8/24/26 Steven Muro 8/24/26

Understanding Purchase Frequency: The Metric That Shapes Category Growth

Volume and penetration get the spotlight in produce category analysis, but purchase frequency often drives more of the story. Learn why a small group of heavy buyers accounts for most category volume — and how frequency data can turn retail conversations into stronger category partnerships.

Steven Muro 6/17/26 Steven Muro 6/17/26

What Retail Buyers Actually Want From Your Data

Produce brands invest significantly in market research, but its impact depends on how effectively findings are communicated to retail partners.

Steven Muro 4/15/26 Steven Muro 4/15/26

What Is a Category Review? The Meeting That Could Make or Break Your Year

The meeting that could be the difference between growing your business and getting cut from the set entirely…

Matt Schraut 3/10/26 Matt Schraut 3/10/26

Shopper Behavior is Evolving. Strategy Should, Too

How segmentation helps us interpret evolving buyer behavior and identify the shoppers powering category growth.

Steven Muro 3/5/26 Steven Muro 3/5/26

Avocado Path to Purchase: The Making of a Household Staple

Learn about how avocado shoppers make purchase decisions, and how the Path to Purchase has evolved over the past decade. Fusion’s Matt Schraut, VP of Analytics and Client Services, details actions and opportunities to grow your avocado sales including shopper behaviors, promotional strategies, and trends shaping the category…

Steven Muro 2/11/26 Steven Muro 2/11/26

Data-Driven Produce Marketing: Shaping Consumer Behavior and Driving Growth

As shopper expectations rise and competition intensifies, data-driven insights have become essential for produce marketers seeking to stand out, drive demand…

Steven Muro 11/4/25 Steven Muro 11/4/25

How Produce Brands and Organizations Can Collaborate With Retailers To Drive Sales

Retailers need brands that understand their business, their shoppers, and their challenges. And produce brands and organizations need partners who are willing to…

Matt Schraut 10/23/25 Matt Schraut 10/23/25

IFPA 2025: A More Complex, More Data-Driven Produce Industry

The produce category has never been more dynamic. Walking the floor at this year’s IFPA Global Produce and Floral Show, one thing became clear…

Lecia Rdzak 8/12/25 Lecia Rdzak 8/12/25

Leveraging Social Media for B2B Produce Marketing: Building a Digital Presence that Resonates

For produce brands and organizations, social media has become a powerful tool for connecting with and influencing their audience. If you're not actively building your presence where your buyers spend time online, you're missing…