Volume and penetration get the spotlight in produce category analysis, but purchase frequency often drives more of the story. Learn why a small group of heavy buyers accounts for most category volume — and how frequency data can turn retail conversations into stronger category partnerships.

Produce brands invest significantly in market research, but its impact depends on how effectively findings are communicated to retail partners.

The meeting that could be the difference between growing your business and getting cut from the set entirely…

How segmentation helps us interpret evolving buyer behavior and identify the shoppers powering category growth.

Learn about how avocado shoppers make purchase decisions, and how has the Path to Purchase evolved over the past decade. Fusion’s Matt Schraut, VP of Analytics and Client Services, details actions and opportunities to grow your avocado sales including shopper behaviors, promotional strategies, and trends shaping the category…

As shopper expectations rise and competition intensifies, data-driven insights have become essential for produce marketers seeking to stand out, drive demand…

Retailers need brands that understand their business, their shoppers, and their challenges. And produce brands and organizations need partners who are willing to…

The produce category has never been more dynamic. Walking the floor at this year’s IFPA Global Produce and Floral Show, one thing became clear…

For produce brands and organizations, social media has become a powerful tool for connecting with and influencing their audience. If you're not actively building your presence where your buyers spend time online, you're missing…

From personalized experiences to optimized merchandising, data-driven decisions are the key to turning fresh categories into major profit centers…

Top brands aren't just lucky; they're strategic. They understand that investing in market research is not just a good idea—it's a necessity…

When you’re excited, the buyer can become enthused, too. While enthusiasm matters, it works best when intertwined with key communication elements.…