How segmentation helps us interpret evolving buyer behavior and identify the shoppers powering category growth.

Learn about how avocado shoppers make purchase decisions, and how has the Path to Purchase evolved over the past decade. Fusion’s Matt Schraut, VP of Analytics and Client Services, details actions and opportunities to grow your avocado sales including shopper behaviors, promotional strategies, and trends shaping the category…

As shopper expectations rise and competition intensifies, data-driven insights have become essential for produce marketers seeking to stand out, drive demand…

Retailers need brands that understand their business, their shoppers, and their challenges. And produce brands and organizations need partners who are willing to…

The produce category has never been more dynamic. Walking the floor at this year’s IFPA Global Produce and Floral Show, one thing became clear…

For produce brands and organizations, social media has become a powerful tool for connecting with and influencing their audience. If you're not actively building your presence where your buyers spend time online, you're missing…

From personalized experiences to optimized merchandising, data-driven decisions are the key to turning fresh categories into major profit centers…

Top brands aren't just lucky; they're strategic. They understand that investing in market research is not just a good idea—it's a necessity…

When you’re excited, the buyer can become enthused, too. While enthusiasm matters, it works best when intertwined with key communication elements.…

To speak to Gen Z, first listen. Gen Z is projected to make up a significant portion of the global workforce. They are not just the future, but the present. They are on the cusp of becoming the next generation of decision-makers, shaping the business landscape…

As a B2B marketing agency specializing in fresh foods, we've had the privilege of working within a wide range of the industry, from small producers to large-scale distributors. Through these experiences, we've found five key strategies that can propel your fresh food company to…

Learn about three key strategies for merchandising bagged avocados. Fusion’s Matt Schraut, VP of Analytics and Client Services, details actions and opportunities to grow your avocado sales including regional bagged avocado sales trends, promotional strategies and in-store merchandising recommendations…