Working with fact-based information and data — and combining those with marketing has come a long way since Fusion’s doors first opened 25 years ago, in 1997…

The late, great George Harrison of the Beatles once said, “If you don’t know where you are going, any road will get you there.” This sentiment …

Have you and your team built trust among your buyers? You may think so, but it would be wise to double-check. Many salespeople believe that trust…

In providing research, marketing, and business consulting for a few decades, I have seen and worked with some of the most tightly knit and…

The gateway to growing your business is by understanding your shopper’s attitude and behavior. Without having a full understanding of your…

New-age retailing is a complex paradigm. On one end of the spectrum, there are hundreds of vendors and suppliers who try to their products…

Keanu Reeves, Neo in the movie The Matrix, thought that reality was definitive. He learned that in fact: reality might be a virtual construct.

Before video, before books, and before written language, there was storytelling. Oral storytelling is how history, culture, and civilization…

Direct mail marketing, email campaigns, social media, television and much more, the ability to market your business is expanding unlike…

To ensure a sales lift when selling-in BOGO’s (Buy One Get One Free), bonus products (XX% more for free!), or discounted price offers to your…

Before I founded Fusion, I was a VP of marketing, worldwide for a large, well-know CPG company. As I started my position, I noticed the…

While your customers already know their own sales figures, they often do not know how they are performing compared to their competitors or…