The Produce News Steven Muro 6/28/23 The Produce News Steven Muro 6/28/23 NWPB To Employ Variety of Research Initiatives To Promote Watermelons New in 2023, the board will work with Fusion Marketing to execute consumer research that will provide key insights into the watermelon consumer, which will aid in building consumer demand.Read Article → Read More The Produce News Steven Muro 6/22/23 The Produce News Steven Muro 6/22/23 Experts Opine on the State of Produce Marketing Recovering from pandemic pressures, businesses are now faced with inflationary concerns, economic uncertainty and a skittish public. How should produce companies respond? The Produce News asked a group of veteran ag marketing experts.Read Article → Read More The Produce News Steven Muro 9/1/22 The Produce News Steven Muro 9/1/22 Marketing Roundtable: Experts Zero In On Promotional Strategies Inflationary pressures, ongoing COVID-19 worries, labor shortages and supply chain issues continue to dominate business discussions. How should produce companies react to these concerns when designing marketing plans or launching new products? Read Article → Read More The Produce News Steven Muro 8/3/22 The Produce News Steven Muro 8/3/22 Super Users Drive Retail Avocado Growth The avocado has experienced almost unprecedented sales growth in the U.S. market over the past decade and there is evidence that it is the “super users” that are driving that growth and should be the consumer segment retailers target. Read Article → Read More The Produce News Steven Muro 8/1/22 The Produce News Steven Muro 8/1/22 Marketing During a Pandemic Proved to be a Challenge With retailers focusing intently on filling their produce shelves and navigating a stretched supply chain during the pandemic, promotion was often put on the back burner and new product introductions were postponed. Read Article → Read More
The Produce News Steven Muro 6/28/23 The Produce News Steven Muro 6/28/23 NWPB To Employ Variety of Research Initiatives To Promote Watermelons New in 2023, the board will work with Fusion Marketing to execute consumer research that will provide key insights into the watermelon consumer, which will aid in building consumer demand.Read Article → Read More
The Produce News Steven Muro 6/22/23 The Produce News Steven Muro 6/22/23 Experts Opine on the State of Produce Marketing Recovering from pandemic pressures, businesses are now faced with inflationary concerns, economic uncertainty and a skittish public. How should produce companies respond? The Produce News asked a group of veteran ag marketing experts.Read Article → Read More
The Produce News Steven Muro 9/1/22 The Produce News Steven Muro 9/1/22 Marketing Roundtable: Experts Zero In On Promotional Strategies Inflationary pressures, ongoing COVID-19 worries, labor shortages and supply chain issues continue to dominate business discussions. How should produce companies react to these concerns when designing marketing plans or launching new products? Read Article → Read More
The Produce News Steven Muro 8/3/22 The Produce News Steven Muro 8/3/22 Super Users Drive Retail Avocado Growth The avocado has experienced almost unprecedented sales growth in the U.S. market over the past decade and there is evidence that it is the “super users” that are driving that growth and should be the consumer segment retailers target. Read Article → Read More
The Produce News Steven Muro 8/1/22 The Produce News Steven Muro 8/1/22 Marketing During a Pandemic Proved to be a Challenge With retailers focusing intently on filling their produce shelves and navigating a stretched supply chain during the pandemic, promotion was often put on the back burner and new product introductions were postponed. Read Article → Read More
