A Category Captain is not just a status; it's a strategic move that can transform your company's trajectory. It requires a proactive and collaborative approach, a commitment to innovation, and a deep understanding of market…

As the back-to-school season approaches, the produce and grocery industry can prepare for a significant boost in sales and customer engagement. By leveraging the demand for healthy and convenient food options…

A well-defined strategy provides a roadmap for you and your sales team, outlining specific objectives, activities, and metrics needed to succeed…

When launching a promotion do you hope for the best or plan for success? Perhaps you already build a financial pro forma for your promotions…

Listen as Todd chats with Steven about what it will take to grow your business in uncertain and volatile economic times. Pay attention to what you already do successfully, don’t reinvent the wheel, and look at the data. Great advice to be had!

Many economists have stated that a recession will hit in 2023, while others say economic indicators show it’s already here. Set the worrying aside and develop your plan NOW for success in the coming months.

Within an ever-changing retail landscape, it’s important to understand the macro trends impacting shoppers, suppliers, and retailers…

Read The Packer’s Q&A with Steven Muro on how to build winning sales and marketing strategies…

Working with fact-based information and data — and combining those with marketing has come a long way since Fusion’s doors first opened 25 years ago, in 1997…

The late, great George Harrison of the Beatles once said, “If you don’t know where you are going, any road will get you there.” This sentiment …

Have you and your team built trust among your buyers? You may think so, but it would be wise to double-check. Many salespeople believe that trust…

In providing research, marketing, and business consulting for a few decades, I have seen and worked with some of the most tightly knit and…